![]() ![]() What is a business model? A business model is a model of a business-a simple representation of the complex reality of a particular organization. Ron Zahavi Preface This book is about business models. David Bridgeland To my mother, Dahlia Zahavi, and to the memory of my father, Dr. ISBN: 978-0-12-374151-6 For information on all Morgan Kaufmann publications, visit our website at: or Printed in the United States of America 08 09 10 11 12 13 5 4 3 2 1 To my daughters: Miranda, Isabel, and Alexandra. You may also complete your request online via the Elsevier homepage (), by selecting “Support & Contact” then “Copyright and Permission” and then “Obtaining Permissions.” Library of Congress Cataloging-in-Publication Data Application submitted. Permissions may be sought directly from Elsevier’s Science & Technology Rights Department in Oxford, UK: phone: (þ44) 1865 843830, fax: (þ44) 1865 853333, E-mail. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means-electronic, mechanical, photocopying, scanning, or otherwise-without prior written permission of the publisher. Readers, however, should contact the appropriate companies for more information regarding trademarks and any related registrations. Neither Morgan Kaufmann Publishers nor the authors and other contributors of this work have any relationship or affiliation with such trademark owners nor do such trademark owners confirm, endorse or approve the contents of this work. All trademarks that appear or are otherwise referred to in this work belong to their respective owners. In all instances in which Morgan Kaufmann Publishers is aware of a claim, the product names appear in initial capital or all capital letters. Designations used by companies to distinguish their products are often claimed as trademarks or registered trademarks. Morgan Kaufmann Publishers is an imprint of Elsevier 30 Corporate Drive, Suite 400, Burlington, MA 01803, USA Copyright # 2009, Elsevier Inc. ![]()
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