![]() With Apple's most famous designer and a trusted aide of Steve Jobs, Jony Ive, leaving in 2019, many saw it as the end of the Steve Jobs era at Apple. Coster, who led the redesign of the iPad and was instrumental in the design of the translucent iMac, left Apple in 2016, frustrated with the increasing cost-consciousness at the company, a sharp break from Jobs' times when money would flow freely for the design team. However, in the next decade, after Jobs' death, the company went low on innovation, not launching any breakthrough product, but grew tremendously under Cook's able business leadership.ĭanny Coster's was the first high-profile exit of a designer from Jobs' times. It's argued that the decade from 2001 to 2010 was the decade of innovation at Apple when the company launched several products that became iconic such as the iPod, the Macbook Air, the iPad and the iPhone. The argument goes that as Apple focused on services, notably music streaming, production and supply chains, innovation attenuated and several members of Jobs' team of inspired designers, Imran Chaudhri being one of them, left the company and also took away with them the culture of innovation. ![]() And Cook did, turning Apple into a $3 trillion company by market cap, the most valued in the world.īut many think the creative soul of Apple had been eclipsed by the machine, as Mickle puts it in his book. ![]() When a dying Jobs chose Tim Cook as his successor, he had told Cook to chart his own path for Apple. ![]()
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